Every number here is from a real client post. Ten case studies, from a founder account with 20 followers to a company valued at $5 billion, grouped by the stage the company was at when it launched. Each carries per-launch view and engagement data, and the figures follow the launch directory.
ZeroDrift is the compliance firewall for AI. When it posted the launching of Anchor 3.0 on LinkedIn on the 23rd of September, our network of real creators went to work inside the first hour. Three weeks on, the post has 3,095 reactions, 338 comments and 41 reposts, about 30 times what a ZeroDrift post usually gets, and it is still growing. ZeroDrift has run nine posts through Debuts since June 2026.
Tavus builds AI video models, including Griffin, the first model it says has passed a video Turing test. When Tavus posted the Griffin announcement on LinkedIn on October the 2nd, our creators moved inside the first hour. Within 24 hours the post had 1,170 reactions, 364 comments and 188 reposts: nearly one comment for every three reactions, and one repost for every six. Two weeks on it has 2,667 reactions, 584 comments and 344 reposts, and it is still climbing.
On 1 October 2026 Tavus introduced Griffin, the first model it says has passed a video Turing test, from an X account with about 11,500 followers. Tavus ran the launch with more than one distribution partner, and Debuts' creators were part of the first wave. The post passed 8 million views inside nine hours and sits at 21 million two weeks on. Here is what we did, what others did, and what the market did on its own.
Out of stealth: TypeSafe AI, Visko and Arceus. Seed to Series B: Pine, Codos, Nolla Health and Tavus. Growth and late stage: Higgsfield, Wonderful, Odyssey, Bolt, Perplexity, Glean, Cresta, Emergent, Heidi, Ivo and Tetsuwan Scientific.
Companies valued between $355M and $60B, backed by Sequoia, Andreessen Horowitz, a16z speedrun, Greycroft, Craft Ventures, Kleiner Perkins, Khosla Ventures, Lightspeed, Accel, General Catalyst, NEA, NVIDIA, SoftBank, IVP, Coatue, Insight Partners, GV, Altimeter, Blackstone, CRV, Scale Venture Partners, DCVC and Y Combinator.
Every launch we ran is in the launch directory with the same numbers as everyone else's, and the ones with a page here link to it. Investors use the directory to read a portfolio launch against the field before it goes out.
Debuts clients are behind 65 of the launches we track, with 252M views between them. Every figure is computed from the launch directory on every build, so it moves as the directory grows and a reader can check it by opening it.
Two things we try to be careful about.
Outliers are labelled as outliers. Higgsfield's two April drops account for 24.8M of 31.1M documented views. Presenting a campaign average without saying so would be misleading, and any sophisticated reader would catch it.
Reach and endorsement are different outcomes. A 14.7M-view post drew 1.6K likes; a 1.9M-view post drew 4.7K.
Judging every launch on impressions alone would have missed what the second one actually did. What matters depends on whether you need awareness or credibility.
We guarantee nothing in advance. Creators engaged multiplied by median reach sets the floor; the algorithm sets the ceiling.
What results has Debuts produced for clients?
Higgsfield produced 40 million views and 1.8 million engagements across six product releases between March and June 2026.
Across the network, an average launch lands around 1 million views and strong launches reach 2 to 5 million over 24 to 48 hours.
What results should we realistically expect?
We guarantee nothing, and we publish what every launch did. Across every AI launch on X we track, the median post does 690K views and the top quarter starts at 1.8M.
Client launches sit at the top of that range. TypeSafe AI did 40M views from a 1,500-follower account, Tavus 21.1M from 11,500, and client launches total 200M+ views.
Beyond views, a launch produces inbound: two weeks after Codos launched, the founder reported many VCs and many, many customers. Each case study shows the follower growth and the inbound behind the number.
