Terms of service
Last updated: 23 April 2026
1. Who we are
debuts (“debuts”, “we”, “us”, “our”) operates debuts.io and provides influencer-led launch services, coordinating paid creator posts on X, LinkedIn, and adjacent platforms. These terms govern your use of the site and any engagement you sign with us. By using the site or signing an engagement, you agree to these terms.
2. Scope of services
Each engagement is scoped in a separate service agreement or statement of work that specifies the package, creator volume, platforms, target impression band, timelines, and deliverables. Nothing on this marketing site — prices, estimated deliverables, package names, or impression ranges — constitutes a binding offer until memorialized in a signed service agreement. Figures on this site are estimates based on typical past campaigns and are not guarantees unless the same figures are restated in your signed agreement.
3. No refunds
All fees paid to debuts are strictly non-refundable once invoiced. Services are bespoke, creator-network commitments are made upfront, and capacity is reserved on your behalf. Cancellations, change of mind, change in product direction, or change in budget after a signed agreement do not entitle you to a refund. The only exception is the impression guarantee described in Section 4, and the remedy under that guarantee is defined there — it is not a general refund right.
4. Impression guarantee (make-good)
Where a specific impression target is stated in your signed service agreement (e.g. “5M+ impressions”), we guarantee that target, measured by public post-level impressions reported by LinkedIn and X in the 14-day window after each creator's post goes live, excluding DMs, private channels, and paid amplification. If we deliver less than the stated target, your sole remedy is, at our discretion: (a) a make-good campaign of equivalent value at no additional charge, or (b) a refund of the shortfall proportionate to the delivered vs. promised impressions. This is the entire remedy; no other refund or credit applies.
5. Your responsibilities
You agree to (a) respond to approvals and reviews within agreed windows so the launch timeline holds; (b) provide accurate product, brand, and launch information; (c) hold necessary rights and permissions for any assets you provide; and (d) not instruct creators in ways that violate platform rules or FTC disclosure requirements. Delays caused by you may shift delivery dates and do not reduce fees.
6. Creator relationships
Creators are independent third parties. debuts coordinates, briefs, and compensates them — but we do not control their audiences, platform algorithms, platform rules, or post performance beyond what we commit to in your service agreement. We vet creators for fit and authenticity; we do not warrant specific follower counts, audience composition, or individual post reach.
7. Platform compliance and disclosure
All creator posts follow the disclosure requirements of the relevant platforms and the FTC. This is non-negotiable and protects both you and the creator network. We will not direct creators to circumvent platform rules, misrepresent paid partnerships, manipulate upvotes (e.g. Product Hunt), or engage in undisclosed promotion.
8. Intellectual property
You retain ownership of your brand, product, and any assets you provide to us. debuts retains ownership of its methodology, playbooks, internal tooling, and aggregated campaign data. Creator-authored content is owned by the creator subject to the license granted for your campaign. You receive a non-exclusive, perpetual license to the campaign assets we produce specifically for you after all fees are paid.
9. Confidentiality
Unreleased product information and strategy you share with us is treated as confidential and used only to deliver your campaign. We may reference the engagement in case studies or marketing materials only with your written consent.
10. Limitation of liability
To the maximum extent permitted by law, debuts' total aggregate liability arising out of or relating to an engagement is capped at the fees you paid for the specific engagement giving rise to the claim. debuts is not liable for indirect, incidental, consequential, special, or punitive damages, including lost profits, lost business opportunities, or reputational harm. Nothing in these terms limits liability for fraud, willful misconduct, or any liability that cannot be excluded by applicable law.
11. Indemnity
You will defend, indemnify, and hold harmless debuts from third-party claims arising from (a) content, assets, or product information you supply; (b) your product or service; or (c) your breach of these terms or of applicable law.
12. Termination
Either party may terminate a signed engagement for material breach not cured within 14 days of written notice. On termination, fees already invoiced remain due. Sections that by their nature survive termination — including 3, 4, 8, 9, 10, and 11 — survive.
13. Governing law
These terms are governed by the laws of the jurisdiction stated in your signed service agreement, or, absent that, the jurisdiction of debuts' primary operating entity. Disputes will be resolved first by good-faith negotiation, then binding arbitration in that jurisdiction, except either party may seek injunctive relief in court to protect intellectual property or confidential information.
14. Changes
We may update these terms from time to time. Material changes will be posted on this page with a new “last updated” date. For signed engagements, the terms in force at the time of signing continue to govern that engagement unless both parties agree in writing.
15. Contact
Questions: hello@debuts.io.