By and Co-founders, Doomers

Tell us what you're <span id="highlight" class="highlight-text" style="color:#ff471b;" fs-test-element="highlight-element">launching</span>

Two ways in, and email is genuinely the faster one. We will map the launch window, shortlist the creators who match your buyer profile, and show you the reach math. Nothing is committed on that first conversation.

By Damian Player CEO & Co-founder
Launch virality · 4 min read
Recent launches we ran: TypeSafe AI out of stealth from 1,500 followers to 40M views and $100 million in revenue in seven days, per Sequoia's Pat Grady, and a $7.5 billion valuation 24 days after the launch, per Bloomberg. Tavus Griffin, the model that passes for a person, to 21.1M from 11,500 followers. Nolla Health, the first AI prescription in the US, at 2.5M from 2,300 followers and climbing.

What to expect

Stage
Timing
Email reply
Within one business day
Kickoff
24 hours from a signed agreement
Launch live
7–10 days for a full campaign, our standard
Rush turnaround
48 hours when the date is fixed
First impressions
Within hours of the drop
Performance report
48–72 hours after launch
Useful things to include if you email: what you're launching, the date or window you have in mind, who the buyer is, and whether you already have an asset. That's enough for us to come back with something specific rather than a discovery call.

We take a select number of launches each quarter so every one gets the amplification it needs, so earlier is better if your date is fixed. We work with AI companies, technology companies, and consumer brands with a tech-forward audience.

Questions we get asked

How do I contact Debuts?

Email hello@debuts.io or book a call directly through the scheduling link on this page. Email is usually faster if you already know what you are launching and when.

What happens on the first call?

We map the launch window, name the specific creators who match your buyer profile, and show you the reach math. Nothing is committed on that call and no proposal is required to have it.

How fast can a launch go live?

Kickoff within 24 hours of signing. Most launches go live three to five days later, and a larger brief can take ten or more.

When a date is fixed we can turn a launch around in 48 hours. Initial impressions appear within the first few hours of the drop, and the performance report arrives within 48 to 72 hours.

Book a call

We'll map the launch window, shortlist the creators who fit your ICP, and show you the reach math.