The full launch <span id="highlight" class="highlight-text" style="color:#ff471b;" fs-test-element="highlight-element">stack</span>

Four motions, one outcome: getting a launch in front of people who buy. What a launch agency does for an AI company, line by line. Most clients start with one motion and add another once the first has produced numbers they can check.

Launch virality · 4 min read

Contents

01

What each of the three is for

02

Launch, what is in it

03

Founder, what is in it

04

Content, what is in it

05

Amplify, what is in it

06

Which one to start with

07

Questions we get asked

Recent launches we ran: TypeSafe AI out of stealth from 1,500 followers to 40M views and $100 million in revenue in seven days, per Sequoia's Pat Grady, and a $7.5 billion valuation 24 days after the launch, per Bloomberg. Tavus Griffin, the model that passes for a person, to 21.1M from 11,500 followers. Nolla Health, the first AI prescription in the US, at 2.5M from 2,300 followers and climbing.

Plan your launch

Amplify

Runs underneath all four. Amplification is the method: client content carried by select accounts across the network, timed into the window, at no extra line item.

What is included in each one

Creator-led coverage on X, run end to end by us. Open a service to see every line it includes.

Launch

One launch for a release or a raise

6 included

01

Narrative and angle

Turn the release into a claim creators want to argue with, before anyone writes a post.

02

Roster matching

Pick creators on category fit and audience overlap, not follower count.

03

Copy and hooks

Draft every post and hook variant, route them for client approval before anything ships.

04

Day-of sequencing

Stagger posts across the launch window so the timeline stays warm all day.

05

Founder anchor

The founder posts the story, the roster carries the echo and the replies.

06

Reporting

Post-level performance report after the window closes, engagement and impressions per creator.

Founder

Founder IP, and going direct

4 included

01

Ghost hooks and drafts

Written in the founder's voice, they approve, they post from their own account.

02

Profile positioning

Bio, pinned post and the two or three themes the account becomes known for.

03

Podcast and clip distribution

Cut appearances into clips and push them through the roster the week they air.

04

Reply layer

Creators in the mentions and quotes on the founder's posts, so threads stay alive.

Content

Your X team, alongside yours

4 included

01

Clip production

Cut long-form into timeline-native clips, captioned and sized for X.

02

Data visuals

Charts and stat cards built to be quote-tweeted on their own.

03

Long-form

Threads and articles that carry the argument past the hook.

04

Creative direction

Art direction on launch assets so the visual and the copy land together.

Amplify

Client content carried by select network accounts,
the method under every motion

1 included

01

Select network accounts

Client content carried by select accounts across the network, in their own words, timed into the launch window.

Which one to start with

Your situation

Start here

One big moment coming

Launch. Prove the channel on a real drop before committing further.

Raising soon

Launch, scoped to the announcement. The playbook is here. If you are comparing agencies first, what a product launch agency does and how to pick a SaaS influencer marketing agency are the two reads.

Founder wants a presence

Founder, run alongside whatever else is happening.

Positioning is unclear

The angle, before any of it. Distribution amplifies a weak claim just as efficiently as a strong one.

We take a select number of launches each quarter so every one gets the amplification it needs. AI companies, technology companies, and consumer brands with a tech-forward audience.

Questions we get asked

What services does Debuts offer?

Four motions. Launch is a single drop for a product release or funding announcement. Always-on is a fixed creator bench held for your account month over month with category exclusivity.

Founder builds the arguments a founder becomes known for and the system that distributes them, with the account and the voice staying theirs.

Content is your X team working alongside yours: narrative shaping, production and a review loop. Amplification runs underneath all four: it is the method, client content carried by select network accounts, at no extra line item.

Do we have to buy more than one?

No. Most companies start with Launch, prove the channel on a real drop, and decide about a retainer afterwards on the numbers rather than on a pitch. Founder and Content both run alongside either of the other two, or on their own where a team already has the reach and lacks the production.

Who runs the founder's account?

You do, and we do not hold the login. Tone and legal exposure belong in-house, so the founder's voice stays the founder's. Our side is drafts and hooks you edit or reject, clipping podcast appearances, and creators in the mentions so threads stay alive.

Keep Reading

Our thesis

Why your buyers are unreachable through ads.

The playbook

How a launch runs, stage by stage.

Services

The seven things we run, and when each one applies.

Contact

Book a call or email the team directly.

Not sure which you need?

We will map the launch window, shortlist the creators who match your buyer profile, and show you the reach math before you commit to anything.

Plan your launch Email Us